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Generac Power Systems

Generac is a leading energy technology company that provides advanced power grid and solar battery storage solutions.


  • Created B2B content for Pardot e-mail campaigns, web pages, blog posts, and social. Stayed on as a freelance copywriter and editor after the end of the internship.

  • Assisted in the launch of the company's acquisition and subsequent rebrand, including crafting the external announcement, updating website copy, and creating webinar material - ultimately driving 400+ leads.

  • Acted as a marketing project manager for product and sales directors across North America to update and send rebranding communications for the company's apps and web portals reaching 5k+ installers.


Provided copy for our sales collateral, translating often confusing and convoluted product descriptions into easily digestible one-pagers and guides.

Video Content

Wrote the video outline and script for this product overview, overseeing the creation from finding the voice actress, music and designer for the piece. 

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