Generac Power Systems

Generac is a leading energy technology company that provides advanced power grid and solar battery storage solutions.

Created B2B content for Pardot e-mail campaigns, web pages, blog posts, and social. Stayed on as a freelance copywriter and editor after the end of the internship.
Assisted in the launch of the company's acquisition and subsequent rebrand, including crafting the external announcement, updating website copy, and creating webinar material - ultimately driving 400+ leads.
Acted as a marketing project manager for product and sales directors across North America to update and send rebranding communications for the company's apps and web portals reaching 5k+ installers.

Collateral