Mogo Financial Technologies

Mogo is a Fintech brand that is focused on helping Canadians to achieve financial freedom while making a positive impact on the planet.

Managed all @mogomoney social media content across Instagram, Twitter, TikTok, LinkedIn, and Facebook, with a combined following of 67k using Sprout Social content management system.
Evolved the marketing team's reporting process by proposing new benchmarks based on past performance and industry standards; presented multi-channel campaign results to the VP of Growth regularly.
Spearheaded the launch of the brand's TikTok, increasing followers by 15% and maintaining a 10% engagement rate.
Oversaw the launch of MogoTrade, managing social media communications for a waitlist of over 2000 people.
Sourced and oversaw a roster of 20+ freelance content creators, designers, and influencers, keeping within a proposed budget of $2000 per month for the creation of marketing assets.

Collateral